Included in the monthly management fee:
Detailed Keyword Research
Choosing effective keywords is among the most crucial components of developing an effective PPC strategy. We will research, analyse, and forecast estimated costs, clicks and impressions for keywords using a proven formula that will ensure quality leads and maximum conversion.
Campaign Set-Up, Ad Copywriting, & Position Maintenance
Setting up a PPC campaign is not as simple as it may seem. There are many variables to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing to name a few. We’ll get your PPC listings up and running, ensure that you retain your desired position, while simultaneously lowering your cost per click as part of a custom tailored strategy ensuring your campaign gives a great return on investment.
ROI Tracking, Performance Reporting & Campaign Optimisation
How well informed are you about your campaign’s performance in relation to how much it is costing you? With a focus on Return on Investment, we will track your campaign from click to transaction, providing you with detailed reports and analysis of the performance of your campaign’s strategy. While monitoring the behaviour of your individual site visitor traffic we will identify and remove poorly performing keywords, and seek new terms if existing ones fail to meet your expectations. We will also identify new means of generating revenue for your company within your existing website.
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